Necessity is the mother of $60 blankets

Chilly night tonight at Fenway. Leaving the old blanket in the car resulted in the need to purchase a Sox blanket: $60!!!! When will there be an end to this kind of price gouging! I love the Sox as much as anyone but really... And the final indignity: check the prices on the same blankets outside the park--one half. I hope this pays for some more great pitching!